Ask "What", not "Why"...
by Rita Zamora
Want to motivate change of any kind in your practice? Whether you want more referrals, more new patients, better customer service from your team, better marketing or what ever, try something different. Questions such as, why doesn't our marketing work? Why does my team keep answering the phone that way? Why can't we get new patients as easily as our competitors do? The "why" questions can hold you back, they can keep you stuck and prevent action.
On the other hand "what" questions get you going, they motivate action and help uncover solutions. Questions such as, what can we do differently next time? What would be the best way to handle this? What are our options? What do I want to do about this? These questions inspire answers and keep you moving forward. With the New Year fast approaching, this is a great time to start asking your "what" questions.
What will you do differently next year to motivate the changes you want?