Dental Marketing That Sticks
by Rita Zamora
As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember to refer to you on a regular basis. In addition to providing exceptional service experiences, you can help your request for referrals to stick by making your message tangible.
Experts agree about 60% to 65% of the population are visual learners. These visual learners relate most effectively to written information, diagrams and pictures. Whether you illustrate your referral request in letters, postcards, business cards, CD's, or emails, the moment you make your message visual or tangible you'll help cut through the clutter, increase your effectiveness and your new patient referrals.
What makes your referral marketing memorable?