The Easiest Way to Grow Your Referrals
by Rita Zamora
Over the years I’ve heard the same statements from business owners, “I don’t like to ask for referrals, people may think I’m desperate” or “greedy, or pushy…” Sound familiar? If asking for referrals is uncomfortable for you, it’s likely restricting the number of referrals you attract.
The easiest way to grow your referrals is to eliminate any discomfort or embarrassment you may feel when asking for referrals. The solution is really quite simple- internalize a referral marketing mindset. Understand and appreciate the win-win benefits for both clients and business owners.
Today your clients welcome and value word-of-mouth information more than ever before. Consumers are bombarded with thousands of advertising messages every day. Most of us simply don’t have time to research, test, and experience new products and services for ourselves. Referral information from friends, family and associates has moved up from a convenience to an essential time and money saving tool. Consumers not only embrace, but rely on, word-of-mouth and referrals.
When you adopt a referral mindset, you have more quality time to focus on your clients. You are no longer burdened and frustrated by time consuming and expensive advertising activities. Because you invite referrals, you enjoy the benefits of serving a like-minded community. Be proud of the fact you grow your business by referrals.
Consider the fact that referred clients are more apt to buy sooner and spend more than clients acquired through advertising. Most importantly, referred clients are more likely to refer themselves, which means your business will continue to benefit exponentially over time.
Once you feel comfortable asking for referrals, you’ll soon find yourself inviting referrals more often. This very effective mindset technique costs you nothing to implement and is the easiest way to grow your referrals!