Dental Marketing Made Easy, Quick And Affordable
by Rita Zamora
Many dentists today are buckling down on expenditures – and marketing. On the other hand, business is slow and you still need to get patients in the door. The solution: Email Marketing.
Few dental practices are using email marketing… here are some excuses I often hear, “Patients don’t want to get email from us,” “We don’t collect patient email addresses,” “We don’t know how to do email marketing,” “Isn’t it expensive?” Reality: it costs nothing but a bit of extra time to ask for permission and/or collect email addresses at the front desk. Sure some patients may decline to receive emails, however many will also gladly sign up. Here are a few more tips:
- Always get patients permission to email them.
- Allow patients to easily unsubscribe within each email.
- Let patients know in advance how many emails they can expect from you; For example 5 – 7 emails per year.
- Offer some kind of incentive to collect emails- tell patients they’ll get first pick of the best appointment times, a complimentary gift or entrance into a contest.
- Have fun with it. Send notes, not newsletters. Be brief, relevant, interesting.