How To (Really) Market Yourself
by Rita Zamora
Have you noticed that most dental advertisements have begun to look alike? Yes, some practices may have better technology than others. Perhaps one office has a better location than others. But what is it about your office that no one can ever replicate? That's right, it's you! You and your team can never be duplicated. So why are so many dentists hesitant to share anything about their personality or personal interests when marketing their practice?
For many reasons, we small business owners can become so preoccupied with looking professional and technologically advanced, that we forget to be genuine. We forget how important it is to share a bit of ourselves in order to build relationships - not to mention to give people something to talk about. Do you think a patient is more likely to remember that you love dogs or that your office just bought a Cerec machine? Yes, it's easier for people to remember and talk about your love of dogs than the Cerec. So what are you waiting for... start sharing a bit more of your authentic self, the real you, in your marketing. Then sit back and watch as you begin to attract your ideal patients.