
Are you practicing "old school" sales tactics? If so, you may want to try the more effective model of "facilitative" or relationship-based case presentation. In the past, sales people got a bad reputation because they spent the majority of their time pitching and closing clients. Today, simply ask the right questions at the right time- along with active listening and pausing- and you will sign up more patients for treatment than you ever imagined. Patients want to buy, not be sold. The more you allow people to talk, the more they will trust you. It's not what you may think... In fact, the more you talk, the less they may trust you. Remember, say less, ask more key questions and listen. Practice these progressive techniques and watch your case acceptance grow. |
Featured Service - Boost Case Acceptance! You choose the workshop modules you need most:
Convenient time and location- at your office. Interactive, action-oriented programs (no talking heads!). Rita Zamora, Case Presentation Trainer, with over 15 years experience in sales/case presentation, marketing and training in general and specialty dental practices - expertise in periodontal, dental implant, upscale treatment plans and intangible benefit procedures. Call Rita to schedule or learn more at 303-807-3827 or email rita@tangiblemarketing.com. |