Does Your Website Do This?
by Rita Zamora
Websites can help stimulate positive word-of-mouth and referrals. Dynamic, interactive or unique website activities may also help establish and strengthen client relationships- most importantly these activities can motivate clients to think and talk about you.
Examples of fresh website ideas are: contests, online surveys, blogs, photos of you and/or your family (or photos of your clients, their kids or even pets- when appropriate of course!), newsletters, updates of community volunteer or donation efforts, etc.
If your website is nothing more than “brochureware,” containing only your business who, what, and where information, it is likely not living up to its potential. Brochureware websites are typically static and give clients little reason to visit more than once. While these websites provide very useful new or prospective client information, many clients may never return to your website beyond their first visit.
How does your website stimulate ongoing interest and positive word-of-mouth?